PRIVACY POLICY

Last Updated: July 30, 2026

At The Eye of Ingrid™, your privacy matters.

We believe your personal information belongs to you—not to us.

We collect only the information reasonably necessary to operate our business, fulfill your orders, communicate with you when you've asked us to, and provide the products and services you request.

We do not sell, rent, or trade your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices available to you regarding your information.

By using this Website, you agree to the practices described in this Privacy Policy.

1. Who We Are

This Website is owned and operated by The Eye of Ingrid™ LLC, a Utah limited liability company ("The Eye of Ingrid™," "we," "our," or "us").

If you have questions regarding this Privacy Policy or how your information is handled, please contact us at:

hello@theeyeofingrid.com

Customer support is provided exclusively by email.

2. Information We Collect

Depending on how you interact with our Website, we may collect the following types of information.

Information You Provide

You may voluntarily provide information, including:

  • Your name

  • Email address

  • Shipping address

  • Billing address

  • Telephone number (if provided)

  • Payment information (processed securely through our payment providers)

  • Messages submitted through our contact form

  • Information you provide when subscribing to The Eye Opens or other email communications

Providing additional information beyond what is necessary to complete a purchase is always your choice.

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Time spent on pages

  • Referring websites

  • General geographic region (such as country or state)

  • Website performance information

This information helps us improve the performance, security, and usability of our Website.

Whenever possible, this information is analyzed in aggregate rather than to identify individual visitors.

3. How We Use Your Information

We use information we collect for legitimate business purposes, including:

  • Processing and fulfilling orders;

  • Shipping purchases;

  • Sending order confirmations;

  • Providing shipping updates;

  • Responding to customer inquiries;

  • Providing customer support;

  • Processing payments;

  • Improving our Website;

  • Maintaining Website security;

  • Preventing fraud;

  • Complying with legal obligations;

  • Sending marketing emails only when you have chosen to receive them.

If you choose to subscribe to The Eye Opens or other studio communications, you may receive updates regarding:

  • New artwork releases;

  • Limited-edition collections;

  • Studio updates;

  • Essays and writing;

  • Substack publications;

  • Special events;

  • Occasional promotions.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in each email.

4. Information We Do Not Sell

The Eye of Ingrid™ does not sell, rent, lease, or trade your personal information to third parties.

We do not believe your personal information is a product to be bought or sold.

We collect information only for the purpose of operating our business, fulfilling your orders, communicating with you when requested, and improving your experience with our Website.

If we ever introduce additional services that require new data practices, this Privacy Policy will be updated before those practices take effect.

5. Why We Request Certain Information

When we ask for personal information, we do so because it serves a legitimate business purpose.

For example:

  • Your shipping address is used to deliver your order.

  • Your email address is used to send order confirmations, shipping notifications, or studio communications that you have chosen to receive.

  • Your payment information is used solely to process your purchase through secure third-party payment providers.

  • Information submitted through our contact form is used to respond to your inquiry.

We do not require customers to create an account in order to make a purchase.

Where additional information is optional, participation is always your choice.

We believe transparency builds trust. Whenever we ask for personal information, we strive to explain why we are requesting it and how it will be used. We do not intentionally collect information that is unnecessary for providing our products, services, or customer support.

6. Cookies

Like most modern websites, The Eye of Ingrid™ uses cookies and similar technologies to help provide a secure, functional, and enjoyable browsing experience.

Cookies are small text files stored by your web browser that allow certain website features to function properly.

Cookies may be used to:

  • Remember items in your shopping cart;

  • Maintain secure browsing sessions;

  • Remember certain Website preferences;

  • Improve Website performance;

  • Measure general Website traffic;

  • Help us understand how visitors use our Website.

Most web browsers allow you to control, limit, or delete cookies through your browser settings.

Please note that disabling certain cookies may affect the functionality of portions of this Website.

7. Website Analytics

The Eye of Ingrid™ uses analytics tools to better understand how visitors interact with the Website.

These tools may collect information such as:

  • Pages visited;

  • Time spent on pages;

  • Navigation patterns;

  • Device types;

  • Browser types;

  • General geographic region;

  • Referral sources;

  • Website performance information.

This information helps us improve Website functionality, user experience, product presentation, and overall performance.

Analytics information is generally reviewed in aggregate and is not used to personally identify individual visitors.

8. Third-Party Service Providers

In order to operate our business, we rely on trusted third-party service providers.

These providers may assist with services including:

  • Website hosting;

  • Payment processing;

  • Shipping;

  • Order fulfillment;

  • Print-on-demand production;

  • Email communications;

  • Analytics;

  • Fraud prevention;

  • Business operations.

These providers receive only the information reasonably necessary to perform the services they provide on our behalf.

Each provider maintains its own privacy policies governing the handling of information entrusted to it.

9. Payment Processing

Payments made through our Website are processed by secure third-party payment providers.

The Eye of Ingrid™ does not store complete credit card or debit card numbers on our own servers.

Payment information is transmitted securely to our payment processors using industry-standard security measures.

Please refer to the privacy policies of the applicable payment processor for additional information regarding their data handling practices.

10. Email Communications

If you choose to subscribe to The Eye Opens™ or other studio communications, we may occasionally send emails regarding:

  • New artwork;

  • Limited-edition releases;

  • Studio updates;

  • Essays;

  • Substack publications;

  • Upcoming events;

  • Product launches;

  • Occasional promotions.

Subscription is entirely voluntary.

You may unsubscribe at any time by clicking the unsubscribe link included in our marketing emails or by contacting us directly.

Opting out of marketing emails does not affect transactional emails relating to orders, shipping updates, receipts, or customer service communications.

11. Contact Forms

When you voluntarily submit information through our contact form, we use that information solely to respond to your inquiry or otherwise communicate with you regarding the subject of your message.

We ask only for the information reasonably necessary to respond.

Information submitted through our contact form is not used for marketing purposes unless you separately choose to subscribe to The Eye Opens or other studio communications.

12. Data Security

The Eye of Ingrid™ takes reasonable administrative, technical, and organizational measures to protect the personal information entrusted to us.

While no website or electronic transmission can be guaranteed to be completely secure, we strive to use commercially reasonable safeguards designed to protect your information against unauthorized access, disclosure, alteration, or destruction.

If we become aware of a security incident affecting personal information under our control, we will respond in accordance with applicable law.

13. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill your orders;

  • Provide customer support;

  • Comply with legal obligations;

  • Resolve disputes;

  • Maintain business records;

  • Enforce our agreements.

When personal information is no longer reasonably necessary for these purposes, we will securely delete or anonymize it when practicable and consistent with applicable law.

14. Your Privacy Choices

We believe you should have meaningful choices regarding your personal information.

Depending on your relationship with The Eye of Ingrid™ and the laws that apply to you, you may have the ability to:

  • Request access to personal information we maintain about you;

  • Request correction of inaccurate information;

  • Request deletion of personal information where legally permitted;

  • Withdraw consent for marketing communications;

  • Request information regarding how your personal information is used.

To make any of these requests, please contact us at:

hello@theeyeofingrid.com

We may need to verify your identity before fulfilling certain requests in order to protect your privacy and the security of your information.

Some information may be retained where required by law or where reasonably necessary to complete business transactions, maintain financial records, resolve disputes, or enforce our agreements.

15. Children's Privacy

This Website is intended for adults.

The Eye of Ingrid™ does not knowingly market our products or services to children. In accordance with applicable law, we do not knowingly collect personal information from children under the age of thirteen (13) without appropriate parental consent.

If we become aware that personal information has been collected from a child under the age of thirteen (13) without appropriate parental consent, we will take reasonable steps to delete that information as soon as practicable.

Parents or legal guardians who believe their child has provided personal information may contact us at:

hello@theeyeofingrid.com

16. International Visitors

The Eye of Ingrid™ is based in the United States.

If you access this Website from another country, you understand that your information may be transferred to, processed in, and stored in the United States, where privacy laws may differ from those in your jurisdiction.

By using this Website, you consent to the transfer and processing of your information as described in this Privacy Policy, to the extent permitted by applicable law.

17. Do Not Track Signals

Some web browsers offer a "Do Not Track" ("DNT") feature that allows users to indicate a preference regarding online tracking.

Because there is currently no universally accepted standard governing how websites should respond to DNT signals, The Eye of Ingrid™ does not currently respond differently based solely on a browser's DNT setting.

You may continue to manage cookies and other tracking technologies through your browser settings.

18. Changes to This Privacy Policy

The Eye of Ingrid™ may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or Website functionality.

Any revised Privacy Policy will be posted on this Website with an updated "Last Updated" date.

Your continued use of the Website following the posting of changes constitutes your acceptance of the revised Privacy Policy.

We encourage visitors to review this Privacy Policy periodically.

19. Contact Us

Questions regarding this Privacy Policy or our privacy practices may be directed to:

The Eye of Ingrid™

Email: hello@theeyeofingrid.com

Website: www.theeyeofingrid.com

Customer support is provided by email only.

Thank you for trusting The Eye of Ingrid™.

Whether you are visiting the Website, collecting original artwork, subscribing to The Eye Opens™, or simply exploring our work, we appreciate the trust you place in us.

Respecting your privacy is part of respecting you.

We are committed to collecting only the information we genuinely need, protecting it with care, and using it responsibly.

Thank you for supporting independent artists and small businesses.